AI Visibility · ChatGPT
Get your business recommended when customers ask ChatGPT
South Africans are asking ChatGPT who to hire, what things cost and which company to trust — and it answers with a shortlist. If your business is not in that shortlist, you never knew the conversation happened. We fix that, as part of our AI SEO services in South Africa.
ChatGPT recommends businesses whose websites give it clear, consistent, well-structured answers to the questions buyers actually ask. To be recommended you need three things: pages that answer real questions in plain language, a site structure machines can read and verify, and consistent business information everywhere your brand appears online. You also need to allow OpenAI's search crawler to read your site — many South African websites block it by accident. Bunnypants builds all four, from R2,880 per month.
How it works
ChatGPT does not rank pages. It chooses sources.
That is the difference that catches most businesses out. Traditional SEO competes for a position in a list. ChatGPT reads a handful of pages it trusts and writes an answer from them. You are either one of those pages or you are invisible — there is no page two.
When a question needs current information, ChatGPT searches the web and reads the pages it finds. Content that answers the question directly, near the top of the page, is far more likely to be used.
Clear claims, named sources, dates and consistent figures make a page safe to quote. Vague marketing copy gives it nothing to work with.
OpenAI's search crawler is called OAI-SearchBot. If your robots.txt or a security plugin blocks it, you cannot be cited at all — no matter how good the content is.
One page rarely earns trust. A connected set of pages covering a subject properly is what makes an assistant treat you as the authority on it.
What we do
What ChatGPT visibility optimisation actually involves
No secret sauce, no guarantees of a fixed position — nobody can promise those. This is the work that makes a business quotable.
We confirm OAI-SearchBot and the other AI crawlers can reach your site, and fix it if they cannot. This is the first thing we look at and the most commonly broken.
We restructure your key pages so the answer comes first, in plain language, as text — not buried in a slider or locked inside an image.
Schema markup, internal linking and clean headings, so an assistant understands what your business does, where it operates and what it charges.
Your name, services, areas and contact details reconciled across your site and your listings. Contradictions make AI cautious about recommending you.
New connected pages every month covering the questions your buyers actually ask, so your authority on the subject compounds instead of standing on one page.
We track AI citations where the platforms report them, watch for ChatGPT referrals in your analytics, and document real AI answers that name you — with dates.
Proof
What it looks like when it works.
A client of ours, cited as a source by ChatGPT, Google AI Overviews and Google AI Mode on the same question — sitting alongside Wikipedia and the international conservation authorities.
The shift
Why your old SEO report stopped explaining your enquiries.
Competes for a position in a list of ten blue links. Success is measured in rankings and clicks. Still valuable — most website visits still come this way — but it only counts the people who click.
Competes to be one of the few sources an assistant reads and quotes. Success is being named in the answer. The customer often arrives already knowing who you are and what you charge.
Both matter: we build for both from the same work. Every page we optimise is written to rank in classic search and to be quotable by an assistant — you do not have to choose.
Straight answers
Questions we get asked about ChatGPT visibility.
- Can you guarantee ChatGPT will recommend my business?
- No, and neither can anyone else. AI assistants generate answers dynamically, so results vary between users, sessions and locations. What we can do is make your business the kind of source assistants reach for — and show you documented, dated examples of it happening.
- How is ChatGPT visibility optimisation different from normal SEO?
- The foundations overlap heavily: clear structure, real answers, trustworthy content. The difference is the goal. Traditional SEO aims for a ranking; AI visibility aims to be the source quoted in the answer. We build for both at once, because the same work serves both.
- How long does ChatGPT visibility optimisation take?
- Months, not weeks. Assistants favour established, consistent sources. In our documented case study, the first sustained movement appeared after eight to nine months of cluster building, and AI citations grew from 54 a day to 245 a day over the following six months.
- How would I know if ChatGPT is already mentioning my business?
- Ask it directly, several times, and note whether your site is cited as a source. Then check your analytics for referrals tagged utm_source=chatgpt.com. Our free SEO analysis includes this check.
- Why can't you show a total number of ChatGPT citations?
- Because OpenAI does not publish per-site citation reporting the way Microsoft's Bing Webmaster Tools does. Any agency quoting you a precise ChatGPT citation count cannot substantiate it. We report the numbers the platforms actually publish, and document ChatGPT citations with dated screenshots.
- What does it cost?
- ChatGPT visibility is part of our monthly AI SEO packages, which run from R2,880 to R22,320+ per month excluding VAT, priced by how many keyword areas and regions you target. Most clients land between R5,040 and R13,680.
Being straight with you
What this work does — and what it doesn't.
What it delivers
- Content and structure that AI assistants can read, trust and quote
- Verified crawler access, so you are eligible to be cited at all
- Growing citations across the platforms that report them
- Better classic search rankings from the same work
- Dated, documented evidence when an assistant names you
What it does not claim
- A guaranteed mention, position or wording in any AI answer
- Identical results for every user who asks the same question
- That every citation produces a website visit or an enquiry
- A fixed timeframe — competitiveness and site condition both matter
- That we can influence what an assistant says about a competitor
What will ChatGPT Visibility Optimisation cost me?
AI SEO packages run from R2,880 to R22,320+ per month, priced by how many keyword areas and regions you target. Start with a free analysis and we will tell you honestly what your site needs first.
When your customers ask ChatGPT who to use — is the answer you?
Send us your website address. We will check whether AI can read your site, whether it is already being cited, and what it would take to get you named.
View our AI SEO packagesWhere do you recommend I start?
Get Your Free SEO Analysis
Tell us your website address. We’ll analyse it and send you a report on where you stand — and what it will take to get you mentioned where your customers are searching.
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