AI Website Representative More than a chatbot. A better first conversation.

Technically, yes. Visitors interact with the Representative through a familiar chat-style interface, so we aren't trying to pretend that the word chatbot doesn't apply. The difference is what happens inside the conversation. A traditional website chatbot may provide predefined answers or send visitors to pages. A properly trained AI Website Representative can work with much deeper business knowledge, understand natural questions and continue a conversation by asking relevant follow-up questions. That is why we call the complete service an AI Website Representative.

Bunnypants does. Your business supplies and approves the information, while we handle the work of structuring it into useful training material and configuring how the Representative should use it. You don't need to become an AI expert before using the service.

No. Your website is an important starting point, but for many businesses it is only part of the knowledge we need. We can also work with approved information supplied by your staff, FAQs, product documentation, brochures, internal knowledge and other relevant material.

AI can make mistakes. That is precisely why testing, boundaries and ongoing management form an important part of the service. We deliberately train the Representative to avoid guessing when it doesn't have enough approved information.

That is not the purpose of the Representative. It is configured around your business and the approved knowledge supplied for it. Where it doesn't have enough reliable information, the preferred behaviour is to acknowledge that limitation and involve your team rather than invent an answer.

No. In fact, avoiding that is one of the main reasons we like this approach. Your Representative can handle the initial conversation while your staff are busy, and your team can review it and continue with the visitor when they have the capacity to give the enquiry proper attention.

Additional credits can be added in blocks of 1 000 at R500 excl. VAT, and we're alerted when 80% of the monthly credits have been used. If the balance reaches zero before a top-up or the next monthly reset, the Representative shows visitors a short offline message and stops replying. If extra credits are needed regularly, we may recommend revising the ongoing monthly allowance instead of repeated top-ups.

Yes. The service has an initial minimum term of 6 months. After that, one month's written notice is required to cancel.

Anything you supplied, such as your documents, brochures and website content, always remains yours. The curated training material we build from it (the structured knowledge, answers and instructions) can be exported for you as plain-text documents once the initial 6-month term is complete. Curating that knowledge takes considerable work upfront, and the activation fee only covers part of it; the rest is recovered over the minimum term. If the service is cancelled before the 6 months are complete, the curated training material isn't exported.

The underlying technology gives us access to a range of current AI models, including models from providers such as OpenAI, Anthropic and Google. We don't believe every business needs the most computationally expensive model for every website conversation. Bunnypants selects and configures an appropriate model based on the type of conversations, the required response quality, complexity, speed and sensible use of your monthly credits. The model can be adjusted over time as requirements and AI technology change.

Yes, on the Advanced package. Visitors can tap the call button in the chat window and speak to the Representative using their device's microphone. It listens, answers out loud from the same approved knowledge, and every call is transcribed for your team. Visitors can end the call and continue in text at any time. Voice uses 5 AI credits per minute. On Advanced, we can also set up an optional AI phone line answered by your Representative, with the number rental quoted separately.

Yes, on the Advanced package, which supports conversations in more than 100 languages. This can be especially useful for businesses serving international customers, where a visitor may prefer asking questions in their own language even though the original business information was supplied in English.

It can help turn interested website visitors into better-informed enquiries. But we don't promise that installing AI will automatically generate sales. Your traffic, reputation, offer, pricing and sales process still matter. The Representative is another useful part of that system, not a magic lead machine.

That is not how we position the service. The best use of this technology is helping your people use their time more effectively. Let the AI handle appropriate parts of the initial website conversation, and let your people handle the work that requires experience, judgement, negotiation and real human relationships.