The purpose of Local Search Engine Optimization (Local SEO) is to Grow Your Online Visibility Within Your Target Location (Area).

Unlike On-Page SEO, which focuses on boosting a brand, product or services’s searchability on a provincial, national or global scale. Local Search Engine optimization targets “near me” and geo-specific search queries in one location where your business office, shop front, depos or werehouse is located.

In South Africa, a staggering 93 percent of consumers are actively seeking local businesses online, rahter than any other way, and an impressive 88 percent of mobile searches translate into tangible actions within a mere 24 hours. It’s abundantly clear: your Local Search Engine Optimization (SEO) efforts must be impeccably executed to seize the immense opportunities in this dynamic market.

Another added strategy with Local SEO is to train and inform Google’s understanding about your product, service or area of service. By keeping Google informed about your business you are helping them to associate your business with certain searchs terms and keyphrases.

Local SEO is a comination of Off-Site SEO (70%) and On-Site SEO (30%). In other words most pf the optimization is not done on the website itself.

We highly recommend adding an On-Site SEO Strategy on top of your Local SEO Strategy, to boost your brand, website, products and services to the maximum, especially if you also do business outside of your residing location.

 

* A Once Off Setup and Optimization Fee of R1080 is charged with every start of a Local SEO contract.

** The Bunnypants Specialist needs admin access to the client website & Google My Business Profile, to ensure optimization can be done correctly.

*** Custom packages can be quoted for based on clients needs and budget.