AI SEO & Google SGE Optimization Services

Does your Website, Brand, Services and Products Appear in Ai Overviews, Ai Mode and Ai Agent Search Results?

Bring your business into the AI-driven search era. At Bunnypants, we help future-proof your online visibility with cutting-edge AI SEO & SGE Optimization, or by what some will call Answer Engine Optimization (AEO) services in South Africa. In a world where Google and other platforms are using AI to answer questions directly, it’s not enough to rank on page one – you need to be the answer. We specialize in making your website the go-to source that AI-driven search tools trust, quote, and recommend.

What is Ai Overviews, AI Mode and what does it have to do with South African business owners?

Why AI SEO & SGE Optimization Matters

The search game has changed. Google’s new Search Generative Experience (SGE) uses AI to generate instant answers on the search page, often with no need to click any website. We’re entering a “zero-click” era where users get what they need from AI summaries. This means fewer clicks, but those who do click through to your site are highly qualified leads already seeking your solution. In other words, traffic quality improves even as click-through rates drop. The key is ensuring your business information is what those AI summaries are made of.

Most South African business websites today are not prepared for this shift. They might look great, but they lack complete representation of all their services, products, and expertise in a way an AI can easily digest and learn from. If your site isn’t clearly answering the questions customers are asking, AI agents may ignore you – or worse, highlight your competitor instead. The result? Even a well-optimized site could become invisible in the AI-driven search results.

AI SEO & SGE Optimization is the solution. It’s about restructuring your online content and strategy so that AI (like Google’s SGE, ChatGPT, Bing Chat, and upcoming models like Google Gemini) understands exactly who you are, what you offer, and why you’re authoritative. This isn’t traditional SEO as usual – it’s a blend of SEO, content marketing, and AI training. By embracing AI SEO now, you position your company to capture long-term visibility and stay ahead of the competition as search evolves.

What is Answer Engine Optimization (AEO)?

With all these acronyms flying around, what is AEO or Answer Engine Optimization? 

Turning AI into Your Best Sales Representative

Our ultimate goal is to train AI agents to represent your business like a seasoned sales rep. Imagine asking Google’s AI or ChatGPT about your company and having it respond with the same clarity, detail, and persuasion as your best employee would. That’s what we aim for.

By leveraging Ai SEO (SGE Optimization), we effectively coach the AI on how to talk about your business. Google’s SGE “AI Overview” feature, Google’s upcoming AI Mode, ChatGPT, Claude, Perplexity, even future models like Gemini – all these are AI agents that could be engaging with your potential customers. We make sure they’re well-“trained” on your brand.

What does this training look like in practice? It means that when an AI scours the web for information about you, it finds a wealth of consistent, well-structured, and trustworthy content that we’ve crafted. Over time, the AI starts to “understand” your business ethos and expertise. So when a user enquires, “What makes [Your Company] different?” or “Does [Your Company] offer [Service] and how does it work?”, the AI can confidently answer with specifics drawn from your site – sometimes even quoting or citing your content directly.

Think of these AI tools as the new intermediaries between you and your customers. We ensure these intermediaries have all the right talking points. In effect, Google’s AI and others begin to act like an extension of your sales team – providing accurate information, highlighting your selling points, and even addressing objections (if your content covers FAQs like pricing, guarantees, etc.). The trust and familiarity built this way are priceless. By the time a customer actually contacts you or visits your site, they often feel like they “know” your business because the AI has already given them a thorough introduction on your behalf.

Bottom line: Our service doesn’t just optimize your website for search engines – it trains the next generation of AI-based search and chatbot agents to work for you. This dramatically amplifies your reach. Whether someone is using a smart speaker, a mobile SGE search, or an AI chat app to find services like yours, your business will be there, represented accurately and compellingly, 24/7.

From SEO Strategy to Ai SEO Strategy | 1 Year SEO Case Study

Below is a chart of a client (Ranger Buck Safaris) SEO – SGE Optimization results over 1 year. The graph shows Google impressions.

What are Google impressions?
In Google Search Console, an “impression” is recorded each time one of your pages appears in a user’s search results—whether or not they scroll to see it. It tells you how often Google is showing your site for relevant queries, even if no click occurs. In Google Ads, an impression means your ad was displayed on the page. Tracking impressions helps you gauge your content’s reach and visibility over time.

We’re focusing on impressions rather than clicks for two reasons:

1. Clicks don’t reveal source on this chart. Unless we specifically isolate Organic Traffic data, clicks alone won’t tell us where users came from. Meanwhile, zero-click searches are increasing due to AI Overviews, AI Mode, and AI agents like ChatGPT providing answers directly in the search results.
2. Impressions prove visibility. An impression shows that your site—or a specific page—appeared in someone’s search results, whether they clicked or not. In other words, it measures how often Google mentions you for relevant queries. That’s exactly what our Advanced SEO/AEO (SGE) Optimization strategies aim to achieve: getting your brand mentioned by search engines.

The lightest grey block represents the impressions of website mentions with only basic SEO optimization in place, after the brand-new website was built and introduced to Google. While there isn’t a significant increase in impressions, the site is still receiving more than it would without standard SEO optimization. We predict it will not attract impressions of substantial value unless the client has an extremely well-known brand and a strong presence on social media.

The second-lightest grey block represents the impressions of website mentions with advanced SEO optimization in place (before AI SEO was a concept). Notice that SEO takes time—there’s a significant uplift in impressions after a few months. We saw an 800% increase in impressions using advanced SEO tactics over a 4–5 month period of ongoing monthly strategy. Many of our clients reach this stage and, seeing these results, feel an urgency to invest further in advanced SEO services.

The second-darkest grey block represents website impressions after increasing the advanced SEO budget and adding AEO tactics. You’ll notice an immediate uplift in impressions thanks to the higher investment and the use of Answer Engine Optimization strategies that trigger Google AI Overviews. Over the next six months of ongoing monthly optimization, we achieved an additional 100% increase in impressions.

The darkest grey block represents your website impressions under the same advanced SEO budget and AEO, now boosted by a full AI SEO strategy—complete with AI Overview documents and AI schema markup. You’ll notice another immediate, significant uplift in impressions. This jump comes from our ongoing AI SEO/AEO tactics combined with a steady advanced SEO investment that continually triggers Google AI Overviews and AI Mode (for U.S. Ai Mode traffic – th second spike). In just one month, we recorded a further 50% increase in impressions.

INTERESTING STATEMENTS

Because this client was pro-active in allowing and trustung us to impliment early tactics, they enjoyed rewards when Google rolled out changes. Early pro-active tactics also helped when Ai Agents hit the market, that they were ready for them. Will you react to the changes and adopt Ai SEO? Or are you willing to gamble and loose your traffic and impressions, that may lead to business lost and even closure. If Seach or Answer Engines do not mention your brand or business anymore, will your business survive? 

* note that result are different and we can not promise the same results because (1) time for early adoption is almost past, (2) budget differences, (3) industry, (4) products and services differ, (6) current SEO and Index state of your website.

Our AI SEO & SGE Optimization Services and Solutions

We offer a comprehensive suite of services to cover every aspect of AI-focused SEO. Depending on your needs, you can start with the basics and scale up, or go all-in from the beginning. Here are our four core offerings:

• Initial Evaluation & Strategic Planning: We begin with a thorough audit of your current website, content, and SEO status. Important to note that you need basic SEO principles in place as a bear minimum to start with AEO. Our team evaluates how “AI-ready” your site is – from technical health (site speed, mobile-friendliness, indexing) to content gaps and schema usage. We identify what’s missing or hindering your visibility in AI-generated results. Then we deliver a strategic game plan outlining how to get from where you are now to an AI-optimized powerhouse. This includes a phased roadmap for content creation, technical fixes, and schema implementation. (Think of it as a blueprint for AI SEO success.)

• AI Overview Document Creation (with Monthly Maintenance): Next, we create the Comprehensive AI Overview Document tailored to your business. This is the detailed, structured profile of your company that contains all the information AI agents should learn about you. Our strategists will guide you through this process to help you gather information. We then write and format the document in an AI-friendly way and integrate it into your website (hidden from humans, but findable by Ai Agents). You can do this once off if your business is very static or you have budget restraints, but we highly recommend that we maintain and update this document – adding new services, refining answers, and keeping the content fresh so AI always has the latest facts. (This is a living document that evolves along with your business.)

• AI Schema Markup & AI-Sitemaps Implementation: Our team will implement advanced schema markup across your site’s pages. We add structured data for your organization, products, services, FAQs, reviews, and more – essentially giving search engines a annotated guide to your content. We also build an AI-specific sitemap that highlights your most important pages for frequent crawling. This service includes an initial setup (often a one-time project to add all necessary schema tags and create the sitemap) and monthly updates to maintain it. As you add new content or make changes, we update the schema and sitemap accordingly if you have a AI SEO Maintenance contract with us. (This ensures continuous alignment with search engine AI and keeps your content pipeline flowing to Google and other platforms.)

• Pillar Content Strategy & “Answer-the-AI” Content Creation: Great results require great content. In this offering, we develop a robust content strategy focusing on pillar pages and answer-oriented content. We research the key questions your target customers are asking (both in traditional search and via voice/AI assistants). Then we create high-quality content to answer those questions and highlight your expertise. This includes writing long-form pillar pages on major topics, supporting blog articles, how-to guides, and extensive FAQs. Each piece is optimized not just with keywords, but with the conversational queries and natural language that AI systems love. Over time, this library of content positions your site as an authority. Don’t worry that your website will become cluttered with content as we mostly hide this content from human eyes in the websites front end menu and navigation, unless it is required to be seen on the front-end. (Content creation can be scaled based on your budget – from a few strategic pages to an ongoing monthly content plan.)

Optional Add-On: AI & SEO Performance Tracking and Reporting – As an additional service, we offer ongoing tracking of your search performance in both traditional and AI contexts. This includes monitoring your keyword rankings on Google as usual and keeping an eye on how your content is appearing in AI results. We’ll track metrics like any emerging SGE impressions (once Google Search Console or other tools start reporting on AI-driven results), and even manually check how often your site is mentioned or cited by AI assistants. We use emerging tools and techniques to gauge your AI visibility – for example, tracking brand mentions in generative answers and watching for traffic coming from AI sources. You’ll receive reports that show progress over time, so you can see the impact of the AI SEO strategy on your visibility. (This add-on ensures you stay informed and can quantify the ROI of AI optimization.)

Ai SEO (SGE Optimization) Pricing & Packages

Our Partnership Approach

It’s important to note that our AI SEO & SGE Optimization services are not a cheap, one-time “quick fix” – and that’s a good thing. This is a long-term, strategic investment in your online presence. We structure our offerings to be staged and scalable, meaning you can start with the essentials and add more as you grow, ensuring the service always matches your ambition and budget.

Pricing model: We typically charge an initial setup fee for the intensive work done upfront, plus an ongoing monthly fee for continual optimization and support. The base setup fee covers the heavy lifting in the first phase – the in-depth site audit, strategy development, initial content creation, schema markup implementation, and AI Overview Document creation. This fee varies depending on the size of your website and the complexity of your business (for a large company with multiple services or locations, it will be higher than for a small startup with one service focus). We’ll provide a quote after the initial evaluation, so you know exactly what to expect.

The monthly fee covers maintenance and growth activities: updating the AI overview document, adding new content or pages as needed, refreshing schema markup with any changes, monitoring performance, and adjusting the strategy. Essentially, we become your ongoing AI SEO partners – continually training the AI, tweaking your content strategy as new search trends or algorithm changes emerge, and making sure your site stays fully optimized and relevant. This retainer model ensures your investment keeps yielding results as the AI landscape evolves. If Google rolls out a new feature or an AI platform changes how it reads sites, we’ll be right there to adapt your approach.

We want to clarify that while this service isn’t “cheap,” it is designed to deliver significant long-term ROI. By securing your visibility in AI-driven searches, we help you tap into high-intent traffic and customers that your competitors might be missing. Our offerings can grow with you: for instance, you might start with the initial strategy and one pillar page, then gradually build out more content and advanced features over a few months. We’re flexible and will work with you to prioritize the most impactful actions first.

Remember, the goal is long-term visibility and authority. Just like traditional SEO, AI SEO is an ongoing process – but one that can pay dividends by positioning your business as a leader in your space. If you’re looking for a quick overnight boost, we’ll be frank: this isn’t it. However, if you’re aiming to establish a sustainable competitive edge and be prepared for the future of search, our program is the way to go.

So, how much does AI SEO (AEO) cost?

AI SEO (AEO) costs break down into two parts:

• One-time setup fee: Covers your LLM Ai Overview Document Implimentation, as well as a future SEO/AEO strategy plan for ongoing content creation and schema markup. This fee scales with your website’s size and complexity.

• Monthly retainer: Covers continuous optimization—updating your AI overview, adding or refreshing content, tweaking schema, optimizing for Keywords ans Q/As, as well as monitoring performance and adapting to new AI/search updates.

Exact pricing depends on your needs; we’ll evaluate your site and goals, then provide a tailored quote.

Know Your SEO and SGE Status 

So, where do we begin? We’ll start by rolling up our sleeves and doing a deep dive into your website. Think of it as a full health check to see how prepared you are for AI search. We’ll look at the technical nuts and bolts—like site speed and indexing—and identify any content gaps or schema issues that are preventing you from showing up in AI-generated answers.

Once we know exactly what’s working and what’s not, we’ll build your strategic game plan. This isn’t just a list of suggestions; it’s your step-by-step blueprint for becoming a leader in your space. It will clearly outline the content you need to create, the technical fixes to implement, and the schema to add. The time to act on this is now. Let’s get this blueprint in your hands so you can start building a real competitive advantage.

How do I know if SEO or AEO is in place on my website?

If your pages are fast, fully indexed, answer user questions in plain Q&A form, and include working schema markup—and you’re already showing up in Google’s “answer boxes” or voice responses—then you have both SEO and AEO foundations in place. If any of these areas come up short, it’s a sign you need to layer in AEO optimizations.

How do I get SEO or AEO is in place on my website?

To get both SEO and AEO foundations in place without lifting a finger, simply contact Bunnypants for our AI-Search Health Check or fill in the form above. We’ll audit your site’s speed, indexing, content gaps and schema markup, then hand you a clear, prioritized blueprint to optimize for both traditional search and AI-powered results. Reach out today to schedule your comprehensive site audit and start capturing those AI-driven answer slots.

What is Zero-Click Searches? The New Reality

You might be wondering, what about traffic and leads if users aren’t clicking as much? It’s true – AI-generated answer boxes mean users often get their answers without clicking a website link. These are known as zero-click searches, and they’re becoming more common as Google and others integrate AI. While this might sound alarming, there’s a silver lining. The visitors who do click through to your site after reading an AI snippet are far more likely to convert. They’ve essentially pre-qualified themselves by engaging with the AI’s answer (which, in our strategy, highlights your content and expertise). By the time they arrive on your site, they have a stronger intent to get in touch or buy.

Our optimization ensures that even if the click doesn’t happen, your brand still gets visibility. For example, if Google’s AI Overview answers a query with information from your site, it will cite your brand or page. That’s a bit of free advertising right at the top of the search results. It builds awareness and credibility. And for those zero-click users who don’t visit immediately, you’ve still made an impression – they’ve learned your name and solution, which increases the chance they seek you out later or trust your site when they see it elsewhere. In essence, we help you win either way: capturing the direct clicks that remain and leveraging the brand exposure from AI answers for indirect benefits.

(For a deeper dive into how AI is changing search behavior and what it means for businesses, check out our comprehensive blog article on Google’s AI Overviews and AI Mode – it’s a great resource for understanding the bigger picture.)

What is a zero-click search?

A zero-click search happens when AI-powered answer boxes give users the information they need without them clicking through to any website. While it can reduce link clicks, it actually pre-qualifies your most engaged visitors—those who do click are more likely to convert because they’ve already “met” your brand via the AI snippet. Plus, even when users don’t click, your site still earns prime visibility and brand recognition by being cited in the AI answer. This dual benefit—direct clicks from highly interested users and indirect brand exposure from AI answers—is why zero-click searches are now a powerful part of a modern SEO/AEO strategy.

I understand Ai Search, Ai SEO and SGE Optimization. Where do you recommend I start?

With two main services;

1. Monthly SEO Optimization Plan / Strategy

If you don’t yet have an ongoing SEO roadmap, this is the ideal place to start. Each month, we’ll:

• Identify the most valuable keywords, questions, and content gaps in your industry.

• Optimize your website for those terms—tailoring copy and on-page elements to your services, target audiences, and key locations.

• Build incrementally on the previous month’s work, amplifying your visibility over time in line with your monthly budget.

To ensure transparency and momentum, we strongly recommend regular tracking of keyword rankings and performance metrics. (We offer a dedicated Rank Tracking service as part of our SEO Optimization suite.)

As a complementary step, maintaining a fully optimized healthy optimized Google My Business profile will help you capture even more local traffic and reinforce your overall strategy.  

2. a Comprehensive AI Overview Document

At the heart of our AI SEO service is the Comprehensive AI Overview Document. This is a master document we create that essentially trains AI about your brand inside and out. Think of it as the ultimate briefing file about your business – one that we maintain and update regularly to keep it current.

Ai’s are LLMs (Large Language Models), they use data sets (digital libraries) to learn information. Ai’s do not think like we humans do. They read and gather data and build relationships within languages, – words, sentences, paragraphs, conversations, and even computer code. And this enables them to predict the next word or sentence that may follow. And this prediction gives them the ability to “think”.

So, when you ask an LLM a question, it’s not “thinking” or “understanding” in the human sense. It is using its massive knowledge of patterns to construct a brand new sequence of words that is the most statistically probable and contextually relevant answer based on the data it has learned from. 

So, by creating a precise, well though after data set, a digital library that the LLM can learn from will enable it to “think”, “answer”, “convince” and “hold proper conversation” about your business, brand, products, services, processes and procedures. It can target certain customers & regions, give testimonials and proof points, do calculations, translate and even tell a joke that it fitting to your brand voice.

This AI Overview Document or Data Set, we guide you to compile everything an AI (or a new employee, for that matter) should know about your company.

VERY IMPORTANT is that this document is written in a very structured, AI-friendly format (almost like an extended FAQ or wiki about your business). This document needs to be setup in such a way that it does not show on your website front end, or be indexed by Searcg Engines. It also needs to be in the right format, have a spisific name and Ai’s need to be able to find and read it.

Once created, the AI Overview Document isn’t set in stone. We maintain it monthly, updating it with new services, changes in your business, fresh testimonials, or any new content created. This ensures the AI’s “training data” on your brand is always up-to-date. Over time, this comprehensive overview becomes the cornerstone of your AI SEO strategy – it’s what enables Google’s AI, ChatGPT, and others to really know your business at a granular level.

This is where you need to start!

Ready to Future-Proof Your Online Presence?

The AI-driven search revolution is here. Businesses that adapt early will reap the rewards of increased visibility, authority, and customer trust. Don’t get left behind as search evolves. Bunnypants is here to guide you through every step of this journey – from evaluating your current website to turning it into an AI-optimized, lead-generating powerhouse.

Ready to embrace AI SEO and SGE Optimization for your business? Let’s start with a conversation. We invite you to schedule an evaluation or consultation with our team. We’ll discuss your goals, assess your website’s needs, and provide honest recommendations on the best path forward. No hype, no fluff – just a strategic plan to help your business shine in the new world of AI-driven search.

👉 Contact us today to book your AI SEO consultation and take the first step toward long-term search visibility. Let’s train the machines to make your business the star of the show!