March through May 2026 in full. The impression surge evolved into higher-quality traffic. New pages are earning clicks from day one. South Africa now nearly matches Singapore in raw user count — but beats it 13× in engagement quality.
March, April, and May 2026 in one view. Each month tells a different chapter of the same story: a site building authority, earning visibility, and converting that visibility into real traffic from the right markets.
May delivered the highest impression volume in the three-month window — 21,079, up 27% on March's 16,649. Clicks in May (121) exceeded April (109) and are the second-highest month on record in this window. Most importantly, May's second half — once the eye-plate surge normalised — produced 0.94% CTR, the best sustained CTR rate this site has ever recorded.
Compared to the 6-month window reviewed in April, bot traffic has decreased materially. Singapore dropped from 561 users to 210. Lanzhou (the primary bot farm origin) dropped from 997 sessions to 49. South Africa's real traffic (220 users) is now nearly matching Singapore's total — and beats it on every quality metric by a factor of more than ten.
The April impression surge did not simply peak and revert. It evolved. Phase 1 brought massive impression volume at very low CTR, driven by a single high-volume query. Phase 2 — once that query normalised — delivered fewer impressions but dramatically better quality traffic. May's second half produced the highest CTR the site has ever sustained.
What this chart actually shows is the site finding its quality level. The surge attracted high-volume impressions for a technical query that searchers were not converting on. As that query normalised, the remaining impressions were from better-matched commercial terms — container desiccants, lashing equipment, dunnage bags, cargo securing. Those queries convert at 0.94% vs 0.43%. Less noise, more signal.
Pages published as part of the content plan are appearing in Search Console and earning clicks within weeks of going live. This is the content strategy delivering measurable results, not projections.
| New Page | Impressions | Position | Clicks | CTR |
|---|---|---|---|---|
|
Dunnage Bag Specifications & AAR Ratings NEW
|
600 | Pos 12.7 | 6 | 1.00% |
|
DunLash Ultra Container Desiccant Specifications NEW
|
88 | Pos 8.3 | 3 | 3.41% |
|
Container Desiccants for Agricultural Cargo NEW
|
148 | Pos 8.0 | 2 | 1.35% |
|
Break-Bulk Cargo Lashing Specifications NEW
|
60 | Pos 11.0 | 2 | 3.33% |
|
Cargo Lashing Equipment Tanzania NEW
|
23 | Pos 16.4 | 3 | 13.04% |
|
Cargo Lashing Equipment Mauritius NEW
|
24 | Pos 20.7 | 3 | 12.50% |
|
Fresh produce cargo protection hub NEW
|
49 | Pos 12.7 | 2 | 4.08% |
|
West African market expansion page NEW
|
32 | Pos 12.2 | 2 | 6.25% |
|
Cargo securing services page NEW
|
85 | Pos 9.3 | 4 | 4.71% |
Three new pages published in May — with no page age or link equity — are already earning clicks at above-average CTR. A new cargo securing services page hit 4.71% CTR at position 9. Tanzania at 13% and Mauritius at 12.5% confirm what the SADC strategy predicted: low impression volume, very high commercial intent. Every click from these pages is a qualified buyer in a market with minimal competition.
The container lashing eye plate specifications page is now ranking at position 2.24 on Google. In the three-month period it generated 4,173 impressions. It received 4 clicks. That is a 0.10% CTR from a page that is genuinely in the top three organic results for one of the highest-volume cargo lashing queries in the market.
The ranking is excellent. The visibility is proven. The only thing stopping this page from delivering 80+ clicks per month is a meta title and description that do not match what the searcher typed. This is an afternoon's work, not a strategy question.
| Page | Impressions (3 months) | Position | Current CTR | At 2% CTR |
|---|---|---|---|---|
|
Eye plate specifications
|
4,173 | Pos 2.2 | 0.10% | +79 clicks |
|
Container lashing guide
|
19,319 | Pos 9.9 | 0.17% | +354 clicks |
|
Container desiccant page
|
6,049 | Pos 12.7 | 0.83% | +71 clicks |
|
Health & safety chemical page
|
5,180 | Pos 35.8 | 0.04% | needs content first |
These are the numbers that don't reverse. Brand recognition, AI visibility across Bing and Google, Africa market engagement — each one building independently from the content strategy that started in December.
The "dunlash" branded query now sits at position 1.01 with a 48.89% CTR — 66 clicks from 135 impressions in the three-month window. That is a brand recognition rate that most established businesses would find exceptional. It means that when DunLash appears in search, almost half the people who see it have enough prior knowledge of the brand to click through immediately.
Microsoft Copilot cited DunLash content 348 times across this three-month period — from 28 different pages across the site. The citation distribution is widening: the container desiccant page grew from 76 to 102 citations, the container lashing guide more than doubled from 33 to 67. And the RAFT Kit advantage blog — which was not in the top citation list before — entered at number four with 39 citations. Copilot is now treating DunLash as an authoritative source on reefer cargo technology, not just lashing and desiccants.
The RAFT Kit blog entering the top-4 Copilot citation pages is an unplanned bonus. The page is being cited in AI answers about reefer cargo and fresh produce temperature management — topics where DunLash had no AI visibility six months ago. This expands the AI footprint beyond lashing and desiccants into the fresh produce and agricultural export sector. No paid channel buys a Copilot citation. This comes from content depth alone.
Google Search Console has begun surfacing AI Overview query data — the long-tail questions Google's AI is using DunLash content to answer. Unlike Bing's Copilot reporting (which shows full citation counts per page), Google AI reporting is still in its early stages and does not yet give us full citation detail. What we can see are the queries — and they are telling a clear story about what the content strategy has built.
Below are the queries where Google's AI is already surfacing DunLash content. The impression counts reflect how often these queries triggered AI-assisted results that included DunLash. A proper citation tracking report from Google, equivalent to Bing's, is expected to become available as AI Overview reporting matures — at which point we will be able to show full citation counts per page, as we do for Bing. For now, the query list alone confirms the strategy is working.
| Long-Tail Query — Google AI Overview | Impressions |
|---|---|
Standard container lashing eye plate specifications and uses |
13,208 |
Shipping container desiccants for food and beverage |
99 |
Standard container lashing eye plate specifications uses |
78 |
Battery tensioner for cord strapping tools |
49 |
Companies providing moisture absorption solutions for packaging |
35 |
"A cooler approach to fresh produce" — stone fruit |
33 |
The importance of using a lashing tensioner for secure cargo transportation |
25 |
Types of lashing on container ships |
17 |
Shipping container desiccants for pharmaceutical supplies |
16 |
Which company provides solutions for moisture absorption in packaging |
16 |
The ultimate guide to lashing buckles — how to choose and use them |
16 |
Understanding woven lashing for secure packaging |
14 |
Association of American Railroads compliant dunnage |
8 |
If packages are loaded in containers, this must be done safely in accordance with what guidelines? |
5 |
Everything you need to know about woven polyester lashing |
5 |
IMO ILO UNECE Code of Practice for Packing of Cargo Transport Units (CTU Code) |
1 |
What is in a desiccant pack / what is inside a desiccant packet |
2 |
Rig and oilfield equipment lashing |
1 |
Heavy machinery and skid lashing services |
1 |
What is a CTU? |
1 |
Four topical clusters dominate this list — and they map directly to the content strategy already underway:
These clusters confirm the current content strategy is correctly targeted. The pages already being built — specification pages, compliance guides, desiccant comparisons, fresh produce protection — are precisely what Google AI is drawing on to answer these questions. Continued investment in technical depth across all four clusters will expand AI visibility on Google as citation reporting matures.
The SADC and East Africa expansion pages have grown the African market footprint to six countries with verified commercial click-through rates. These are not accidental rankings — they are dedicated, country-specific pages attracting buyers who have searched for exactly this service and found it.
Mozambique's 21.4% CTR and Botswana's 14.3% CTR remain extraordinary. These numbers do not arise from casual browsing. They come from a buyer in a landlocked mining or freight market typing a specific query, finding a dedicated DunLash country page, and clicking immediately. Tanzania at 6.8% is doing the same. The impression volumes in these markets will grow as each page ages and gains more links — clicks will follow proportionally.
This is the clearest evidence of the bot traffic problem naturally resolving. Singapore used to report 561 users to SA's 347 — a 1.6:1 ratio. In this three-month window the numbers are Singapore 210, South Africa 220. SA has overtaken. And when engagement is applied — SA at 84.8s average vs Singapore at 4.6s — the quality gap is enormous. The real traffic this site needs is already here and growing.
Three months delivered 358 Google clicks and 56,844 impressions — with May setting a new 3-month impressions record at 21,079. The site is larger in search visibility than it has ever been, and the underlying click rate is improving as better-quality traffic replaces the eye-plate surge volume.
The impression surge evolved into something better. Phase 2 (May 16–31) delivered 0.94% CTR — more than double Phase 1. The site is not losing ground; it is trading volume for relevance, which is what SEO maturity looks like.
New pages are earning within weeks of going live. Inspection and training at 4.71% CTR, Tanzania at 13%, Mauritius at 12.5%, Nigeria at 6.25% — the content plan is converting. Every new page that lands on page 1 expands the commercial footprint permanently.
Bing's AI cited DunLash 348 times — and a new page joined the top four. The RAFT Kit blog is now being cited in AI answers about reefer and fresh produce cargo, expanding AI visibility into a sector where DunLash had no presence six months ago. South Africa now leads Singapore in the GA user count — real traffic is overtaking bot noise.
The eye-plate page ranks at position 2.24 with 4,173 three-month impressions — and 0.10% CTR. This is the largest single click opportunity on the site. A meta title rewrite converts an invisible top-3 ranking into 80+ additional monthly clicks. It is the highest-return activity available right now.