Why does your business need a logo? Yes, for sure, it can be tempting to go the easy route and paste in a standard piece of clipart or buy a generic R200 logo from a stock website. Its looks “good enough”, right? But remember, everyone else has access to those same...
Logos are really important. They can be daunting to design but are a must for any business and are the cornerstone of any good business or personal brand. Yes, a logo is an image, but it’s also an introduction to a brand. Every logo has some kind of a history, filled...
In an increasingly saturated market, building a brand helps businesses stand out from their competitors, and enables them to get their audience’s attention. So, what exactly is a brand? Simply put, your brand is your promise to your customer. It tells them what they...
The world has significantly changed! This we can all agree on. But it does not have to mean the end of business, it just means the end of thinking the old way of doing business. It actually pushes us out of our comfy corners and pressuring us to think in new creative...
As a business owner, you are very close to your business. You love it and may even be a little obsessed with it. Which is goooood. But it is therefore ill-advised for you to make big decisions about something you have little knowledge of, which may impact your...
