We will chat about these topics:
But how does Google Live Search effect your business website?
What will the impact of Live Search have on SEO & Online Marketing Strategies?
How can you make sure my website is Ai Search Ready?
Google introduced us to another new way to search and this time it is with your voice in AI Mode. It’s called Search Live and it uses AI to chat with you. You can ask questions and get answers while doing other things. Soon, you’ll even be able to show Search things with your camera as well.
But is this just another fun feature to use, or will this search (Search Live) affect your website, brand and business in some way?
See Google’s Search Live in Action:
In the example (Google’s demo video) above, the user is using Search Live to find more information about how to pack linin in a suite case for traveling. The conversation is a free flowing, back-and-forth voice chat and for this query it is informational.
But what will happen when the user starts asking questions about best luggage brands to buy, or where to find romantic weekend holiday specials in South Africa? If you are in these specific industries or related to it, will Ai recommend your brand, your shop or travel services you offer? Google says that while you chat with Live Search, the Ai will predict and intuitively search for possible queries that may follow out of the conversation. The same way Gemini or ChatGPT will ask you if you want to know more about a related subject. This takes the informational query to another level, towards transactional.
Because Search Live works in the background, you can seamlessly continue the conversation while in another app. Want to explore even more? Tap the “transcript” button to view the text response and continue to ask questions by typing. If you want to revisit a Search Live response, pick up where you left off by heading to your AI Mode history.
The following statement from Googles tech team should get SEO strategists and website owners attention. “Search Live with voice also uses our query fan-out technique to show you a wider and more diverse set of helpful web content, enabling new opportunities for exploration.” – Google
Why should this statement an eye opener? Because query fan-out technique!
Fan-out technique is where Google takes a question and breaks it down into related topics and subtopics and runs multiple Google searches to find the most helpful and reliable info. With this query fan-out, AI Mode finds real-time info from indexed websites and knowledgeable, authoritative information it gets from AI Overview Documents and Pillar Content on websites that have Ai Sitemaps with Ai Schema Markup. In other words, website who are Ai SEO or SGE Optimized, will be the resources it takes answers from. This approach helps you get a greater breadth and depth of information than a traditional search on Google will do, who only lists blue links with titles and Description to sift through.
See a visual example of Query Fan Out:
The million-dollar questions then are:
Is your website Ai SEO (SGE) ready, and do you have an Ai SEO strategy in place to make sure that Google Live Search, Ai Mode Search and Google Ai Overviews will mention and market your brand, products and services?
To read more about this concept go to our blog title Google Expands AI Overviews & Introduces AI Mode: What South African Business Website Owners Need to Know
In the coming months, Google looks forward to bringing even more Live capabilities to AI Mode, including using your camera when you talk back-and-forth so you can show Search what you’re seeing in real time.
Do you need to get an Ai SEO (SGE) strategy and services in place to ensure your website is Ai Mode ready? Check out our Ai SEO and SGE Services page.
Google’s new AI Live Search is also designed for decision-makers and business owners who need fast, reliable answers—without breaking their workflow.
Whether you’re preparing a proposal, refining your service offerings, or researching competitors between meetings, simply open the Google app, tap the “Live” icon, and ask a question like:
“Do small businesses need bookkeeping and audit services when in startup phase?”
Within seconds, you’ll hear an AI-generated audio response summarizing key insights. Want to go deeper? Just follow up naturally with something like:
“Please compare the best bookkeeping and auditing firms and in Cape Town?”
The AI will adapt to your flow and even display relevant website links—so if your business isn’t optimized for AI discovery, you may be completely left out of these results.
That’s why AI SEO and SGE optimization are critical: they help position your brand, services, and expertise as the answer Google’s AI serves first—not the afterthought buried behind links.
Although Ai Mode has not yet released in South Africa, Ai Overviews has, thus optimizing for both is a no brainer. Contact us at [email protected] if you are ready to get your website Ai Mode ready!
