“Brand” this is very a very important concept. Does your design company understand the importance of the look they are creating for you? Here is a bit more about our process when creating a brand.
With the client’s brief in hand, we carefully study it for key phrases that help us understand what they are looking for and what their need is. It is very important to know how a client will use their logo and their brand, seeing as that will influence how you approach the design of these elements.
For The Gen Doctor their logo really needed to speak to what they represent in the brand; modern, stylish, urban and solutions for your generator needs. The logo needed to have lots of personality and would appear on the products.
The character in the logo needed to represent the founder. This was such a fun design and our designers catered for different concepts to the initial looks. From there, the client chose their favorite and we fine-tuned the design until it was ready to be saved high resolution.
With the high quality design saved in its final formats, the stickers for the generators were ready to be applied.
What challenge are you facing with your brand design? Give us a call and we’ll help you solve it.