Spotting the difference between a legit company and a fly by night if (I may), has become a very hazy game. There isn’t a set of rules you can follow or a guideline on how to judge this, but we have seen that people create impressions based on a number of things. If we want to help our clients form the right impression about our company, we need to think like they do.
General people want stability and consistency, but they don’t like routine. Taking this to your business strategy seems like an impossible task, but with your vision set at the right place, you are opening doors every step of the way.
If we break up the above statement, we can see that clients see branding and more specific, the consistent branding of a company as very important. They want to relate to them and recognize them where ever they go. That means you need to be strict about what forms part of your brand and what doesn’t. You also need to take great care not to allow yourself to become too strict, otherwise your rules will bind you right out of your flexibility.
Set out some guides for the colours of your brand, design elements etc. and how they need to be used. You need to take in account that one company might not always be working on your designs, so you need to be able to communicate the essence of your brand to other parties.
Let’s take Call The Consultant as an example. This fun, but professional brand was already established and needed a website to be built based on their brand feeling. We made sure to not only use the elements of their brand along with the colours of the brand, but also to resonate the spirit of the company. Which just completed the look in terms of design.
Of course, the design won’t mean much if it’s not backed up by a functional website which is easy to use. That is where our technical team comes in. We build our websites with SEO in mind, to make sure that search engines like the website, especially Google as they are the biggest search engine. We also make sure that every part of a website works as it should and test new components – should our clients have the need for any special features or systems on their website. Our websites are CMS based and are built in WordPress or Joomla, depending on the clients’ requirements.
Are you tired of not having the presence you want or not showing up in searches? Are you tired of a website that isn’t working and looks nothing like your brand? Just give us a call and we will get it sorted out!
