Reez Beauty and Brow Bar is an exciting new business with owners who understand the importance of branding. We went for a very modern and stylish look with their brand using shades pink and black as their main colours. Using the very realistic rendering of a brow, we developed an icon image that can prove to be an iconic image for the brand in combination with their name.
We kicked off their brand designs with a logo and then moved over to the rest of their CI. The corporate identity consists of a letterhead, email signature and a business card, all with the same look and feel. The importance of branding becomes more clear every day and if you have your brand done professionally, your chance of making a good lasting impression is so much better.
Things to keep in mind when establishing your brand:
- Pick colours you want to associate with your brand. You can have as little as one colour and can move up to about 8 colours if used in the right moderation and keeping one main colour in mind. The more colourful option is not recommended because it can easily become too much, so take great care if you choose this option. You can also have main colours and secondary colours that have a much closer colour relation for example: shades of blue with teal as your focal colour.
- Keep in mind how you want to use your branding in the future. Not all designs are as versatile as you would hope them to be. Depending on the style and final branding you go with – your designer may struggle with creating versatile designs for future marketing designs.
- Be unique. Have a look at your competition and make sure you stand out from the rest of your industry, but taking special care not to focus only on being unique and forgetting style, design and taste.
- Being consistent is key. A consistent brand is a brand that stands out. Make sure you have a guide as to what your brand and branding is, but also how it should be used. Small but precise details in this regard can make a huge difference in how your brand is perceived.
These are just a few helpful tips you can follow. For detailed assistance in the development of branding that works, give us a call.
