Brand, brand, brand – What is it all about? It’s about the harmony created when you take a design style, a business’ personality and a theme, like good quality products and merging it all together to create a very specific look. A look which a company can be recognised by. A look that is so specific to them that no one would confuse the one for the other.
The first step to accomplish this, would be to create a corporate identity that captures the essence of your businesses design style, its business’ personality and the theme you want to be known by. The theme and the tagline can be the same, but it can also be different. Your tagline can be a catchy one liner used on your marketing material, where as the theme can be a much broader statement or promise of what you have to offer.
Here’s what we used as inspiration for the Burgandy Lane CI:
The corporate identity needed to be modern and stylish look. It needed to have an upmarket feeling and be flexible to use in any kind of design. The corporate identity had to be a continuation of the modern but stylish look established in the logo. It needed to be a minimalist designs, because in most cases – less is more.
Once these core elements are in place and they capture the message you want to send the world, you can start incorporating these elements into every design you need in the future. Your marketing, packaging, employee uniforms, stationery etc. to bring a brand forth while you work to uphold the statement you make with them. It helps you keep the promise you make to give the best service or products people would buy again or making your clients feel valued.
Your brand helps you to be proud of the foundation it’s built on and the vision it’s striving for. It helps you accomplish more if you make it part of every step your business takes and never compromising it for the sake of external forces.
Let a team with a branding minds help you establish your brand.