There is something so amazing about designing something new for a brand. It helps bring existing designs into perspective and place focus on what is important. When you realise the importance of a brand, everything will start making sense in your business and you will find it much easier to align what needs to be focused on.
Sweet Joy is a creative cake decorating duo mother and daughter team, who whip up amazing baked creations based on the needs of their client’s. They create masterpieces in the form of cakes and decorative items for their home made cakes.
In the process of designing a simple and clean-cut website look for the client, it quickly came to their attention that they also wanted a new logo to match the vision they now had for their website. The process of discovering their logo was so much fun and helped round off the stylish website look that was created.
The logo consists of a cake and the name of the business designed in a very trendy theme and rounded off with their soft but striking brand colours. The intention behind this dramatic but modest logo was to be a focal point and to make a statement. It can also be used on stickers or packaging as the business grows. The logo will immediately let you know what the brand and business is about, making it a form of immediate advertising.
Having a logo that says so much can make it difficult to design a website look or any other marketing design to go with it. That is why the simple and clean-cut look we designed compliments it so nicely. We focused on using their high quality photos to showcase the true talent in their creations.
This CMS based website can be built in Joomla or WordPress, making the options so much wider. The website is also perfect for growth in the business, leaving room for development; while their easy to complete enquiry form helps them connect to their clients and get the orders for their cakes much faster.
If you have brand in mind and you’re ready to take it further, give us a call.
