As your business develops and the market changes, you may notice your target market has shifted or that your clientele has different needs now, but how do you stay on top of it? You can do research and maybe ask them to complete a questionnaire to help you find out how to best help them, whether it is with the services or the products you provide them with.
You can also take a step back and have a look back at the way you do marketing and whether it is in line with the business you are trying to bring in. Your marketing material will also play a big role here as you have to be sure that the quality and concept is of a high standard.
This is exactly what Feminin Health, Nail and Beauty Clinic did recently. They evaluated their current branding and marketing material and decided to have an upgrade done on it. Our team went through the design process with them and from the options we provided one stood out for them.
The development of a new logo and business card established a new look that would convey a message of class, trustworthiness, high standards of service and most of all welcoming. We used this design style to expand their brand with a shark-fin banner. The banner is a clear continuation of their brand, which means it won’t create brand confusion that is why consistent design standards are so important.
The colours used in their corporate identity and shark-fin banner give a feeling of relaxation and the elegant, but strong font used in their logo design speaks of confidence.
Do you feel your brand is getting a bit outdated, or do you just feel like something new? Give us a call, we are ready to introduce you to change.
