Starting a new business can be a very frightening, yet adventurous journey. Expanding it as you grow can be just as daunting as starting it from scratch, but being goal driven and setting out every day to achieve the best you can will break down the challenge into bite size pieces.
Here’s a tip if you’re struggling to find your course; get the general look of the business brand sorted and then go step by step from there. An idea and vision is carried over much easier when it looks appealing and professional. These things can open or close doors for you just based on impressions.
Take a look at the corporate identity we designed for African Exploration Services and Equipment. They already positioned themselves in the industry and had an existing client base, with turnkey solutions and high standard of quality. They needed a fresh new look to help create even stronger impressions in the procurement, manufacturing, supply and exploration industry.
A simple and clean-cut look definitely appealed to them and they wanted the look to give a feeling of trust, reliability and strength. The colours used were a gradient of blue and black. Tied in with the clean look, we used thin lines as to not overpower the look. We also made use of an icon that can become an iconic form of identification as they grow.
Their corporate identity included a logo, letterhead, business card and email signature. These are the basic elements that a business will need in their everyday business.
Take it from us, you can never be to prepared for what the future holds, but let this only be a guide for you and not a rule.
Bunnypants is a groundbreaking design company based in the Vaal Triangle with a reach growing daily all over the globe. We are ready to make your ideas bloom into an impressive bouquet of accomplishments.
