Project planning has become such an important position in most industries and oversees a great deal of the business, making sure all goes according to plan and stays in budget.
For Milestone Project Planning, it was very important to have very creative image that ties in with the main focus of their business which is project planning. They wanted a look that stands out and immediately grabs your attention. To accomplish this, we used vibrant colours in combination with modern design elements.
We started their projects off with a comprehensive Corporate Identity design; Their logo needed to represent a united front and that they are a motivated and forward thinking team. We used yellow and black in the designs, but made sure not to overpower the design with the colours that were used. The modern depiction of the line drawing ties in with their new aged thinking. The bold font makes a statement of confidence and the clean look speaks of structure and order in their approach to project planning.]
Once the CI was complete, we could focus the look we established onto a new canvas and create a company profile for them. In the comprehensive 8 page company profile, we used info-graphics to better explain their information. We kept the clean look, while accenting designs with vibrant colours. We also brought in some geometric elements to round off the modern feeling.
From here we moved over to the informative website design. The aim of the website was to allow the viewer to easily navigate through the information and finding what they want with one click. The tone of design was still the same as the CI and company profile.
Someone once told us: “There is a fine line between minimalism and just plain boring.” We have taken this to heart and agree completely. That is why the smallest design elements or adjustment to a design can take it from average to spectacular.