Whether it’s for personal use or for business, we all send emails and receive them daily. It is just the easiest way to communicate information these days. You can send and receive important information quickly and easily from anywhere and any device.
In many cases, an email is the first introduction and creates the first impression, so it plays a very important role going forward. If you have any kind of business, company, organisation etc. You need to make sure you communicate effectively over email.
With research, we saw that the look and composition of an email also creates a very important impression. This includes the font and font size you use, the spacing or lack of spacing between lines and paragraphs. It also includes any imagery used. This means a logo that has been dragged in, emoticons used and an email signature. Of all these, the font and email signature seemed to be the most important to almost everyone.
The font was important because this could either make reading the email easy and comfortable or extremely frustrating. The email signature helped create an immediate impression of the sender and in some cases, created an expectation of a positive or negative experience should interactions continue.
As a graphic design company, we have experienced first hand the value of a well designed email signature. It seems like such a small thing and hardly worth the fuss, but it acts like a virtual business card and free advertising tool. We would recommend that this be one of the first elemens of your business stationary to get in place, as you will start communicating before you start trading or advertising etc.
You can either keep it straight forward and only put your company logo and contact details on it, or you can advertise your products and services in a subtle way. What ever you decide, just take care not to make it too busy and overwhelming that it would be overlooked.
Once the design is established, you can place it at the top or at the bottom of the email; depending on what your preference is. From there, all that’s left is typing your game changing emails and picking the fruits.
