Your brand and image is more than just a first step to making money, it starts with a professionally designed logo that portrays your organization in a variety of media. Logos will give a brand name recognition and adds visual appeal to any document, design or web page it is used on. Because your logo is a unique graphic image, that represents what you stand for or how you will be recognised – it is not something that should be implemented impulsively. Your visitors’ eyes will naturally be drawn to it both on the web and on your printed materials. Your professionally designed custom logo will be your first tool in giving your company an identity.
Having a unique identity is crucial, because as a direct result of this identity, you will become well-known and you will garner plenty of free advertising. With a good and effective identity, you can expect to receive the best advertising: Word of mouth!
A strong logo can consist of your name in words to put focus on who you are or it can be combined with an icon. An icon can later be used separately as a symbol of your brand like Puma, Nike, Apple etc. It is important to take your companies identity, the industry you trade in and the message you want to convey in consideration.
Our advice would be to get a design team who can work with you intimately to discover that “look and feel” by taking your concepts to an end product that you can be proud of. They need to be able to take various factors into consideration when designing your logo to ensure that it fits your needs now and also in the future. It is very important to know what the design company offers you for the money you pay;
Do they give you revision rounds to make changes or will this cost you extra?
Will they supply you with your files in High Resolution?
Are the files they provide you with suitable for printing?
In what file formats will they provide your logo and will this include the open files?
Will they provide you with the font they used to design the logo?
These are only some of the most important questions you need to ask, as this is what might make things easier or more difficult in the future when you need to use your logo in other designs.
For more advice and guidance, feel free to contact the Bunnypants team.