Logo Design and Corporate Identity Services in South Africa
Your logo is the first thing a potential client, investor, or partner sees. It appears on your business card, your email signature, your website, your vehicle, and every document you send out. A well-designed logo builds immediate trust. A poorly designed one raises questions before you have even had the chance to speak.
Bunnypants Design Studio has been designing logos and corporate identities for South African businesses since 2004. Over 20 years, we have created custom logos and branding for startups, established companies, agricultural operations, law firms, healthcare practices, and everything in between. Every design is created from scratch — we do not use templates, stock logos, or AI-generated designs.
We are Adobe Certified, which means our team works with professional-grade tools and follows industry-standard processes. Every project includes a dedicated project manager, structured revision rounds, and full quality control before final delivery.
Whether you need a standalone logo, a full corporate identity package with business cards and letterhead, or a logo refresh for an existing brand — our packages are designed to give South African businesses professional results at transparent prices.
What We Offer
- Logo Design Packages — 3 packages from R2,080 to R4,160
- Logo Redraw — refresh your existing logo from R1,040
- Corporate Identity Packages — logo + business card + letterhead + email signature from R4,160
- Our Design Process — how a project works from brief to delivery
- Portfolio — examples of our logo and branding work
- Who do we serve?
- Frequently Asked Questions
Every package listed on this page includes: final artwork in open file format (AI, PDF, PNG, JPEG), logo colour palettes and font references supplied with handover, 2 free revision rounds, custom unique designs (no templates), a dedicated project manager, and quality control throughout.
Logo Design Packages
We offer three logo design packages based on how many unique concept options you want to see before choosing your final logo. Every package delivers the same professional quality and includes the same deliverables — the difference is the number of creative directions we explore for you.
| 2 Options | 4 Options | 6 Options | Logo Redraw | |
| Best for | Startups & small businesses | Growing businesses wanting more choice | Established businesses & rebrands | Existing logo that needs a professional refresh |
| Unique concepts | 2 | 4 | 6 | 1 (based on existing) |
| Final logo delivered | 1 | 1 | 1 | 1 |
| Revision rounds | 2 included | 2 included | 2 included | — |
| Print-ready files | ✓ AI, PDF, PNG, JPEG | ✓ AI, PDF, PNG, JPEG | ✓ AI, PDF, PNG, JPEG | ✓ AI, PDF, PNG, JPEG |
| Colour palettes & fonts | ✓ | ✓ | ✓ | ✓ |
| Price | R2,080 | R3,120 | R4,160 | R1,040 |
Not sure which package to choose? If you are starting a new business and need a clean, professional logo quickly, the 2-option package gives you two distinct creative directions to compare. If you want a wider range of concepts to explore — particularly useful for rebrands or businesses in competitive markets — the 4 or 6-option packages give your designer more room to push creative boundaries.
Already have a logo but it needs updating? Our logo redraw service takes your existing logo and recreates it professionally in vector format. This is ideal if your current logo was designed years ago, only exists as a low-resolution image, or needs to be cleaned up for print and signage use.
Corporate Identity Packages
A logo on its own is a starting point. A corporate identity is the complete visual foundation of your business. Our CI packages bundle your logo design with the essential branded materials every business needs: a professional business card, an official letterhead, and a branded email signature. Everything is designed as a cohesive set so your branding looks consistent across every touchpoint.
| CI Pack 1 | CI Pack 2 | CI Pack 3 | |
| Best for | Startups and new businesses | Growing businesses stepping up their brand | Established businesses wanting premium branding |
| Logo design options | 2 unique concepts | 4 unique concepts | 6 unique concepts |
| Business card design | ✓ | ✓ | ✓ |
| Letterhead design | ✓ | ✓ | ✓ |
| Email signature | Static | HTML (interactive) | HTML (interactive) |
| Revision rounds | 2 included | 2 included | 2 included |
| Price | R4,160 | R5,080 | R6,410 |
A corporate identity package is often the most cost-effective route. Buying a logo, business card, letterhead, and email signature separately would cost more than the bundled CI pack. For businesses applying for funding, presenting to investors, or tendering for contracts, a cohesive corporate identity signals professionalism before a single word is read.
Our Logo Design Process
Every logo project follows the same structured process. Whether you choose our 2-option package or a full CI pack, here is what happens from start to finish:
| 1 | Brief & Discovery We start by understanding your business, your industry, and your audience. You complete a design brief that covers your preferences, competitors, and the message you want your logo to communicate. Your dedicated project manager guides you through this. |
| 2 | Concept Development Our designers create your unique logo concepts based on the brief. Each concept explores a different creative direction — different typography, icon styles, and visual approaches. No templates are used. Every element is designed from scratch. |
| 3 | Presentation & Feedback We present your concepts and you choose the direction you prefer. You can request adjustments, combine elements from different concepts, or refine the colour palette. This is where your two included revision rounds come in. |
| 4 | Refinement Based on your feedback, we refine the chosen concept until you are satisfied. If you need more than two rounds of revisions, additional rounds are available at R520 per round. |
| 5 | Final Delivery Once approved, we deliver your final logo as print-ready files in AI (vector), PDF, PNG, and JPEG formats. You also receive your logo’s colour palette codes (HEX, RGB, CMYK) and font references so any future designer or printer can work with your brand consistently. |
| 6 | Quality Control Before anything reaches you, your project goes through our internal quality control process. File formats are verified, colours are checked for print and screen accuracy, and all deliverables are reviewed by a senior designer. |
The typical turnaround for a logo design project is 5–10 working days from brief to final delivery, depending on how quickly feedback is provided. Corporate identity packages take 7–14 working days as they include additional design elements.
Logo Design Portfolio
Here are examples of logo and brand identity work we have completed for South African businesses across different industries:
Asseteq — Logo & Brand Development
Asseteq provides specialist infrastructure asset management solutions. They needed a corporate, high-end logo that reflected the precision and professionalism of their cloud-based services. We designed a clean, modern mark that works equally well on digital platforms and printed materials.
Usiba Funeral Services — Logo Design
A dignified, respectful logo design for a funeral services provider. The brief required a mark that communicated trust and compassion while remaining professional and suitable for signage, vehicles, and stationery.
CDJ Land Surveyors — Corporate Identity
A complete corporate identity package for a land surveying firm, including logo, business cards, letterhead, and branded documentation. The design needed to convey technical precision and establish credibility with property developers and municipal clients.
Demarlu — Corporate Identity & Company Profile
A full branding project including logo, corporate identity elements, and a professional company profile. Demarlu needed materials suitable for client presentations and business development, so every element was designed with consistency and print quality in mind.
Who Are Our Logo Design Services For?
Startups and New Businesses
You are registering a company or launching a new venture and need a professional logo from day one. You might also need a business card and letterhead for meetings with banks, potential partners, or your first clients. Our 2-option logo package or CI Pack 1 is designed for exactly this stage — professional results without overcommitting your startup budget.
Established Businesses Rebranding
Your business has grown beyond its original logo. Maybe it was designed cheaply years ago, or your market positioning has changed and your visual identity no longer reflects who you are. Our 4 and 6-option packages give you a wide range of creative directions to explore, and our logo redraw service can modernise your existing mark if a full rebrand is not needed.
Businesses Preparing for Funding or Tenders
You are applying to the Land Bank, submitting a government tender, or presenting to investors. Your company profile, letterhead, and business card are part of the first impression. A complete corporate identity package ensures every document you submit looks professional and consistent. We work with businesses across agriculture, construction, professional services, and other sectors where formal documentation is expected.
Businesses Outside Major Cities
Not every business is based in Cape Town or Johannesburg. We work with clients across South Africa and have local representatives in regions including Swellendam and the Overberg. Our process works just as well remotely — briefs, concepts, and revisions are all handled digitally, with your project manager available by phone, email, or WhatsApp.
Frequently Asked Questions
How much does logo design cost in South Africa?
Professional logo design in South Africa typically ranges from R1,000 for basic freelance work to R20,000+ for agency-level brand development. At Bunnypants, our logo design packages start at R2,080 for a 2-option package and go up to R4,160 for a 6-option package. Our logo redraw service starts at R1,040. These prices include custom designs (no templates), print-ready files in multiple formats, and two revision rounds.
What file formats will I receive?
Every logo project delivers your final design in AI (Adobe Illustrator vector file), PDF, PNG, and JPEG formats. The vector file is essential — it allows your logo to be scaled to any size without losing quality, from a business card to a billboard. We also supply your logo’s colour palette codes (HEX, RGB, and CMYK) and font references.
How long does a logo design project take?
A standalone logo design typically takes 5–10 working days from brief to final delivery. Corporate identity packages take 7–14 working days as they include additional items like business cards, letterhead, and email signatures. The timeline depends partly on how quickly you provide feedback during the revision stages.
Can you redraw or update my existing logo?
Yes. Our logo redraw service takes your existing logo and recreates it professionally in vector format. This is common for businesses whose original logo was designed in non-professional software, only exists as a small image file, or needs to be cleaned up for print, signage, or embroidery. The logo redraw starts at R1,040.
What is included in a corporate identity package?
Our corporate identity packages include a custom logo design, business card design (90 x 50mm, print-ready), official letterhead design (A4, Word-compatible), and a branded email signature. CI Pack 1 starts at R4,160 with 2 unique logo concepts, and CI Pack 3 at R6,410 includes 6 concepts and an interactive HTML email signature. All packages include two revision rounds and final delivery in open file formats.
Do you design for businesses outside South Africa?
Yes. While most of our clients are based in South Africa, we work with businesses across Southern Africa and internationally. Our design process is fully digital — briefs, concept presentations, and revisions are handled via email and WhatsApp. We have designed logos and identities for businesses in Lesotho, Eswatini, and other African countries.
What is the difference between a logo and a corporate identity?
A logo is a single visual mark — the symbol or wordmark that represents your business. A corporate identity is the broader set of branded materials that use your logo consistently: business cards, letterhead, email signatures, and sometimes company profiles, signage, and vehicle branding. Think of the logo as the foundation and the corporate identity as the house built on it.
Get Started with Your Logo or Corporate Identity
Ready to create a logo that represents your business professionally? Choose the package that fits your needs, or get in touch and we will help you decide.
Logo Design • 2 Options — R2,080 • 4 Options — R3,120 • 6 Options — R4,160 • Logo Redraw — R1,040 | Corporate Identity • CI Pack 1 — R4,160 • CI Pack 2 — R5,080 • CI Pack 3 — R6,410 |
Contact us today: hello@bunnypants.co.za
