Good design is good business. It can make or break your business. And successful business owners know this well.
So, investing in design is a bit like investing in future profits, it may cost a bit now, but a little down the track, you’ll be glad you did so.
Didi Décor and Hire definitely made the right choice of investing in their brand, thus investing in their future. Being more visible, consistent and visibly showing who they are and what services they offer. By developing their brand and complimenting ci elements, they now follow the rules of consistency in their branding, which will be much more profitable further down the line. For people to recognise them and at the end make use of their services, trusting their brand.
If your designs are current, modern and impressive, people will just gravitate towards your products. But the opposite is also true. When a brand is inconsistent, it seems chaotic and disorganized. People don’t want to get involved with chaotic brands because they trust the company less.
Think of your business’ design as a handshake, the greeting between two people when they first meet. Do they smile or frown, do they say ‘hi’, ‘hello’ or ‘good day’, is the handshake firm and business-like, or warm and friendly? We can make snap decisions and impressions about people in this one fast moment. This is exactly what design tries to do too, all within the space of 50 milliseconds: it tries to communicate who you are and what you do in less than a second.
Human beings have an attractiveness bias; we perceive beautiful things as being better, regardless of whether they actually are better.
If you’ve been second-guessing the value of design for your business – don’t. Good design gives you a competitive edge, drives powerful marketing results and allows you to stand out.
Design is a good business decision.
Contact Bunnypants today to start your investment.
At 073 843 2381 or visit our portfolio of over 16 years of experience https://www.bunnypants.co.za/graphic-web-design-portfolio
