Starting with a dream and vision that develops into a plan and a mission. This is the story and journey of every brand and this is where our team guides you on your way to discover identity and a brand that resonates your story.
Genesis Solar Energy – so uniquely named, speaks of newness and the beginning of something new. With visions of approaching the solar energy market in a new way, our team needed to get creative with the way we depict their name, icon and brand. We designed a very unique icon as part of the logo that could become very recognizable and would work well as branding on products. It really needed to be bold, yet subtle and tasteful, what do you think?
Once the logo and main element of the brand was finalised and approved, our talented design team moved over to the rest of the brand to form a uniform branded look. We pulled the clean, but striking look through to the letterhead, business card and email signature. We also took care to bring focus to important information within the CI.
By taking time to learn to know the dreams and visions, we get a unique insight into what their needs are for the look of the brand and also the information they wish to place focus on. They say information is power, but the way that information is depicted will determine how many people will read it.
Will your story be next?