Okay so you have a brand, you went through the process and you chose the look that best captures your brand and its personality, but what do you do now? Marketing can be approached from so many sides and the key is to find the kind of marketing that suits your business, but also your target market and the kind of clientele who buys into your business.
We live in the age of information. People are looking to grow their knowledge and understanding. They want to be informed and detest the fine print and hidden behind the scenes kind of business.
Inform your clients of the struggles they may face, relate to their problems and the implications it may have on their lives, whether personal or professional. Once you have established a connection on this base, provide them with a solution a way to solve their problem and maybe even solve it before it became a problem.
Be transparent and show them a bit more about the inner workings or a section of the supply chain. Share your accomplishments and pains with them, showing that you have passion for what you do and compassion for your clients.
Remember a business is still perceived as a person with its own personality. People tie certain character traits to a business and judge a business by these traits as they interact with it.
We helped Beyond Tutoring with some of their initial marketing material, once we completed their brand. We designed a flyer, informational form and signage for them based on their brand. This kind of advertising creates awareness in your area and helps bring attention to your business. It’s something people see without putting effort into because they can read it as they pass and it will stick in their mind as they go about their day.
For their specific business, this is a very effective way of marketing as the parents of children who need tutoring will immediately be interested when they see their signage at the side of the road or read the flyer they find in the childrens back pack.
Have you put some thought into your advertising? Bunnypants; taking your brand further.