Once you finalised your business plan and registered your business name, one of the biggest problems a new business faces, is finding an identity and applying this to a brand. Not only this, but also creating a brand that is recognisable among the multitude of other brands out there.
No matter the industry, the competition is tough; so in every aspect of what you do, you need to make sure you set your business up to have its best chance of success.
Kemp Consulting uses a psychological approach in the workplace and working environment and loves working in this industry. The style they had in mind for their branding was elegant with flair. This is a style that can be interpreted in many different ways, depending on the supporting information given.
We applied all the information and examples given to a clean and simple design, with which we combined elegant design elements to accent the touch of flair that would give the design that something extra. We created the design in such a way that it could easily be applied to other marketing items in the future, making it a flexible design that the client can apply to any marketing material or signage they might need as the business grows.
Which part of the design is your favourite?