As the digital age is taking over, we hear more and more people asking this question: “Do I need a website or a company profile?”
I believe the answer is you need both. I will highlight a few reasons for this answer to help you form an idea of what each may accomplish for you.
When starting a business, you have certain ideas in mind of what you stand for and what you aim to accomplish. These ideas and values become a key part of your business and helps create a complete picture of what clients or investors can come to expect from you. You need to advertise this in some way, to ensure the public gets the correct information, whether you do this digitally or in some kind of printed media.
Traditionally, this is exactly what a company profile is used for. However, it’s not always possible to meet a client or investor face to face and you will be forced to communicate digitally. Even if this is the case, you can still use a digital version of your company profile and send it via email. Just take note that you will need to make sure that the file is a suitable size to send in this way. That means the file should not exceed 4MB in total, otherwise it will be too big to send to most email mailboxes. For printing purposes, you would need to have these files in high resolution, which also means the files would need to be at least 4MB in size. Of course, taking into account the number of pages your profile contains and the amount of detail included in the designs.
The company profile says everything you need or want to say about your business, products and/or services; while representing your brand. When applying for a bank loan or business credit, you will need to present a company profile along with your other documentation, like company registration, TAX clearance certificate etc. to apply. For this you might need a digital version or printed version, depending on the requirements of the institution.
If you see clients personally, it always creates a more credible image if you have printed media like a company profile or a business card to leave with the client. When popping in to an office without setting up a meeting, it’s perfect advertising to leave a printed copy of your profile with the secretary to help ensure a meeting in which you can potentially close a deal.
It also creates a great impression if you hand out company profiles at exhibits or fairs your company attends, giving people a chance to have a deeper look into your company, while walking around. You can even load it to your website for people to download when they want to read a bit further about your company or organization.
Having a website opens a completely different world of possibilities and is a more interactive experience for the viewer. The possibility of new clients contacting you increases tremendously when you have a website that is developed in the correct manner. Seeing as it has become our first instinct to search on the internet for whatever we need, this is exactly why a website can bring you more clients.
If you’re a trader who sells products, having a website with a shop feature can even make sales for you, making it easier for clients to get what they want from wherever they might be located. Having an enquiry form and your contact details on the website also makes it much easier for potential clients to reach you.
You can also do much more marketing with a website on either Google, social media or both to increase your virtual presence. This type of marketing doesn’t require having extra staff or publishing fees.
In conclusion, a website and company profile will have completely different benefits and if possible the one should not be considered exclusively over the other.