Every now and then, one needs to step back and evaluate where you’re heading with your business and what you need to get there. In some cases rebranding your business is the perfect way to draw attention to your already established business. This is exactly the kind of bold step CRS Africa recently took.
This is a move that takes a lot of courage, and if done correctly, it can become the most iconic decision you have ever made. Even companies and famous brands like Uber, Instagram and Master Card have rebranded to keep up with current trends.
We started by redesigning their logo and corporate identity. The aim was to give it a stylish new look that would give it a high-end, but simple and clean cut feeling. The brand needed to speak of exceptional standards and services while keeping true to the established personality of the business. We incorporated their old brand colours namely, black, grey and blue. The font we used was thin and elongated to represent style. An Africa sign was also incorporated as accent to their name.
The next step was the company profile. Their profile quickly grew from 4 pages to 8 to accommodate the important information we needed to feature. We made use of pictures from completed projects to showcase their standard of work, while we continued with the design style that we already established in the Corporate Identity.
This is only a few products we offer and we can do custom quotes for clients with very specific design needs. What ever your Graphic or Web Design need is, we have a solution for you.
Give us a call today and find out more about our extremely competitive prices.
