Looking the part isn’t always that easy, you need to start somewhere. For a business it starts with your logo, which forms the first impression others will have of you. It is one of those subconscious reactions we just can’t get around, so we need to learn how to play it to our advantage. In some cases studies of human behavior and opinions are used to guide these important design decisions. In other cases, a good understanding of your industry and what people react to will work perfectly to establish your logo.
You also need to take what you want to accomplish into careful consideration with the look of your logo. Another thing to consider is how it will impact your branding going forward, as this can bind you or create flexible branding options for the future.
Here is one of our most recent completed logos done for Simphiwokuhle Properties. This residential property rental and sales company has a very modern style that needed to be portrayed in their logo. With their very confident tagline, “we have it figured out” the logo needed to make a memorable statement.
The team at Simphiwokuhle Properties wanted to use colours that speaks to the look of a professional estate agency. We used shades of blue with gold to give them the “pop of colour” they were looking for, while still keeping the look professional.
From here we can easily expand their brand onto their printed stationery, for sale boards or whatever their next design need might be.
