In technical terms your designer might refer to the basic elements your new business requires as a CI or Corporate Identity. This is basically a collective term to describe the elements your business uses the most on a day to day basis. In general these will include all of the following elements or at least 3 of them: a logo, letterhead, business card and emails signature.
These are usually the first designs a business needs to start trading with a professional look. These are also the elements that determine how a brand is represented and how the design elements are allowed to be used. From here it is fairly easy to pull a look and feel through to other design elements that will match the corporate identity.
In previous blogs, we have referred to the importance of a professional logo and also the importance of a business card. The rest of the CI is just as important as these two elements and together they create a strong professional presence for a company.
Take the letterhead as an example, it is usually used in official documentation, important letters and is even required if you want to apply for credit or a loan. The email signature is an element that recently became more necessary due to the ever growing virtual communication we use. As many companies prefer to communicate via email, it is very important to be immediately recognized in your communication.
This is also the perfect way to make a statement, communicate important information like a new address or to just confirm contact details for the company. With all these elements in place your business will be taken much more serious and will determine what the public think of you. Again this can be a good or a bad thing, depending on how it’s executed.
That is why it’s so important to have these designs done professionally and with great care.