Starting a new business? Don’t know where to begin? Let us help you with a few tips.
So you might have heard of the term “Corporate Identity” and wondered what it means. It is a term used to describe the general look of a company, the corporate colours and logo used on all the company branding. It is also known as a corporate look or -image. In short, this is how the public will identify your company from the competition. Bigger companies might refer to this as their brand identity and in some cases they will also have a brand guideline to stipulate how the different corporate design elements should be used.
Each business is unique and so is their designing requirements. At Bunnypants Graphic and Web Design Studio, we did some research on the most requested elements used by new and established businesses. These elements include a logo, letterhead, business card and an email signature. With these elements in place, you can very successfully start your new business. You might have the need to expand to additional documents or designs, but this depends on the growth and needs of your specific business.
Of all the elements in a Corporate Identity, the logo design is by far the most important. This is the first thing that needs to represent your brand and this will appear on most of the design elements you will need later on. It needs to express who you are and what you stand for. This can be accomplished with the correct combination of typography, an icon or both, depending on what you have in mind.
The next thing you will require is a letterhead, as this is usually needed to make business loans or get deals with other companies. Any official business documents can also be made out on the personalized letterhead designed to match the logo. Next would be the business card and/or email signature, because this is what you use to communicate with and present your business to others.
At Bunnypants we like to hear your whole story and the journey that got you to where you are now. These, along with your brief of what you actually want or need, will help us understand what we need to design for you. By knowing more about you and your business, our understanding of who you are and what your business wants to accomplish gets more accurate and allows us to portray the correct message through our designs. So what does this mean for you? You will have a strong brand that stands out from the competition which will make you and your services/products recognizable to the public.
We build strong relationships with our clients and value our connections with them.
So with your basic training in corporate identities, you now know what the next step is… Call Bunnypants to develop your corporate identity, so you can establish your brand!
Just take a look at what we designed for Bind Biotech based on their story and completed design brief.