Okay, here’s the short version answering why a company needs a brand: • Claim your space. • Stand out in the crowd. • Introduce the singular brand promise. If you do not define your brand, then the world will set one up for you that you have no control over, letting...
One of the biggest problems new businesses face, is finding a unique identity and applying it to a brand image that will stand out from their competitors. This is how we implemented a unique brand for Lee Diamonds that could be used in a variety of different ways....
