file ownership

 

Branding is very important and may need to be revised or amended as time goes by and your business dynamic or needs change. To do this, the original design files will need to be supplied to the designers you have chosen to assist you.

This is however a topic that isn't really spoken about, because many design companies try to avoid it all together. In most cases, they ensure future work by not handing you your open design files. When the time comes for your logo or branding elements to upgrade, it kind of forces you to make the changes through that specific company.

 

This is something they may share with you upfront, before any work is done; or at a later stage when you start requesting your design files. This can make it very difficult for most businesses out there, who don't have the original design files for their branding in their possession.

In what formats will you be needing your design files? Well, that depends on what you need the files for.

To start off, you will usually receive your files as a JPEG to easily view it as a picture or use it digitally (in if the quality of the JPEG is good, it can also be used for printing). The next should be a PDF which is mainly used for printing or any other form of signage. A very handy file to have is the PNG file (which does not consist of a background) when it comes to a logo or icon of some sort - as this can be used in any design, with any background.

Lastly, and most importantly, is the open design files which is usually saved in a PSD or AI format, depending on the programme used by the designer. These files will be the master copy from which all the above mentioned versions can be saved, so even if you only have these files your designer should be able to assist you with most of your requests.

A tip from Bunnypants would be to contact your designer or design company and request these files for safe keeping, even if you wish to stay with them for the foreseeable future.

corporate signage design

 

Firstly, what is corporate signage?

Well, this can refer to a wide variety of different signage which is all aimed at advertising your business.

The one that is mostly used, is a basic sign board with the name of the company and is usually located at the in front of the office, shop or workshop to identify it. It is essential with these signage boards to make the name or logo of the company stand out and is usually a very clean look without clutter. The reason for that is, when driving by or when looking for a specific place, you don’t want to struggle to make out what the name is. You want to immediately identify the name or logo, especially if you’re business is located in a busy road.

The second one that is seen a lot, also mainly features the name of the business and only a bit of essential information. The additional information can be anything from contact details and an address or some of the products and services you offer. With this kind of signage, there needs to be a balance between the name and the additional information shown, as both are very important in this instance. The wording needs to be short and to the point, allowing for easy identification. A smart and well thought out tagline will also go a long way in making your signage effective and memorable.

The third type of signage that is seen quite often, is mainly focused on the services and products you offer. On this type of signage you will firstly see the products or services offered and then you will see the name or logo of the company, along with contact details or an address. Because this signage contains more detailed information, it is usually located where people have more time to read it and not miss the message. It is still important to keep your message and information as short and to the point as possible to ensure you keep the attention of the audience. You don’t want to lose their attention before they even get to your name or details.

These are just examples of the most commonly found signage boards and this shows you how many differences there are in the design based on the end use of the board. This is why it’s very important to give your designer a full and detailed brief of your needs and desires, so they know what to focus on.

Another very important aspect of the signage you wish to print is the “specs” or specifications required by the printing company and the size of the design. There are usually standard sizes used by most printers, but this may vary from printer to printer. If you’re looking at advertizing in a preset advertizing space the sizes and specifications may be different, so this you will have to get from the place where you are going to put up the signage.

In terms of technical tips, we would also advise not to use a font that is hard to read or too fancy and to make sure the size of your text is big enough to be visible from a distance.

custom vehicle signage

 

Why should I consider vehicle branding for my business?

 

Vehicle branding is just one of the easiest ways to get your name and brand out there, wherever you go. This way you can just go about your normal business and the public will see you.

 

So how does vehicle branding work?

 

Firstly, you need to identify the vehicle you would like to brand and to what extent you would like to cover the vehicle. A very important thing to take in account is the cost of the actual printing and application of your chosen branding. Secondly, you need to think of a clear message you want to convey with the branding. Do you want your name or contact details to stand out? Maybe you have a catchy slogan or memorable icon that will help you stand out? You can even list your main products & services.

 

What ever the case may be, this is definitely something your designer needs to know before they start the design. This will help them to plan the layout carefully and allocate the correct spacing in the design.

 

Thirdly, you need to know it makes a big difference how your designer will visually present you with the designs. A 2D design will be easier, but a 3D representation of that design will really help you visualise what the final product will look like - this is however much more difficult to do. We would also advise to rather do it on a picture/photo of the actual vehicle model and not a drawing or illustration of the vehicle, as this will help both you and the printer with a true representation of what to expect.

 

Lastly, you need to make sure your designer knows how your printer needs the design files saved.

 

From there, it should be smooth sailing and you should be set to drive around town in style.

bunnypants brand guideline

 

A brand guideline is a set of rules and guides of what to do and what not to do when it comes to a brand. Usually this consists of colour palettes, the fonts used and a list of rules, accompanied with examples of what is meant by these rules and restrictions. It can become quite elaborate or very simple, depending on how serious the overall image of a brand is taken.

Have you ever noticed that Nike, for instance, never uses their icon in reverse? This is just a simple way of showing how a design has to be restricted to represent the brand correctly.

These restrictions can range from the colours used in the logo itself or accompanying designs, the font used and even the font size, dimensions and colour. It can include restrictions regarding spacing of designs or even what parts of the branding is allowed to be used together.

This guideline will usually be given to your graphic design company to make sure they stay true to your brand image. This document can also be used internally to ensure that the company employees use the branding correctly when drafting documents, creating internal notices, etc.

This document can be printed as a hard copy or sent as an electronic file, which is usually the version that is used today. When you select a design company, it is very important for you to mention that you have a brand guideline which they will need to adhere to. It is very good to provide this beforehand and confirm if they can keep to the restrictions set out. If so you can also enter into an agreement to confirm receipt of set restrictions and create a clear understanding of the expectations going forward.

If your branding is important to you, take the time to choose a design team who will also take it seriously.

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