Insights into the growth of South African eCommerce with payment methods, target audiences, marketing, social media, economy and logistics all profiled:

 

Economy
South Africa is home to 55.91 million people with a total GDP of 4235,98 billion Rand and is ranked as the 30th richest country, according to the World Bank GDP per capita rankings. South Africa's GDP per capita is currently 69,34 Rand and expected to reach 76,89 Rand by 2021.

 

Digital User Insights
There are currently 18.43 million e-Commerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021. Four years from now, these 24.79 million e-Commerce users will spend an average of 2722,12 Rand online.

 

7% of South African shoppers spend less than 30 minutes online, compared to 12% who spend up to an hour, 22% who spend 1 to 2 hours, 18% who spend 2 to 3 hours, and 42% who spend 3+ hours online. 

Product Categories
Total South African e-Commerce revenue across all product categories is 38,65 billion Rand, and is expected to grow to 67,53 billion Rand by 2021. Electronics & Media is currently the leading product category in South Africa, accounting for 13,85 billion Rand market share, followed by Furniture & Appliances, which generates 7,95 billion Rand in sales.


By 2021, Electronics & Media will still be the most purchased online category, with an estimated value of 19,83 billion Rand, and second favorite, Furniture & Appliances, will have an expected worth of 15,37 billion Rand.


Logistics
In 2016, South Africa was ranked 20th in the World Bank Logistics ranking.


Preferred Online Payments
54% of South African online shoppers like to pay cash on delivery, and 52% also like to pay with debit card.

 

Where does South Africa buy from?
China supplies South Africa with 222,69 billion Rand in imports – ranging from gold to cars. South Africa's other key import partners are Germany (101,00 billion Rand), the US (78,59 billion Rand), Nigeria (65,80 billion Rand) and India (60,05 billion Rand).

 

Internet and Device Usage
Internet penetration in South Africa is currently 51.9%, and should reach 59.5% by 2021. Smartphone penetration is a lot less (28.6%), but is projected to grow to 37.2% in the next four years.
60% of online shoppers in South Africa buy via desktop, and 55% and 38% often shop via mobile and tablet respectively.

 

 

Marketing
In 2015, digital advertising spend in South Africa was estimated to be 4092,02 million Rand. That same year, 17,53 billion Rand was spent on South African television and video advertising.

Social Media
12 million people in South Africa are active monthly social network users, thanks to Facebook, YouTube, WhatsApp and Messenger, which are the leading social networks.

 

 

This article was written by eshopworldhttps://www.eshopworld.com/blog/south-africa-ecommerce-insights-2017/

Credit to respectful owners.

 

There is no plan like a business plan. For any business to succeed, you need to know where you’re going and what you want to accomplish. You need to have a business plan outlining significant aspects of your business related to your industry.

 

This doesn’t mean it will be set in stone and that you may never do anything else. The business plan is intended to cast vision and guidance, helping you and all the employees or partners involved to have the same vision and stay focused on it. It helps to show you step by step what you need to focus on and you can develop the plan as the business grows.

 

When you start a business, a business plan will be the key when you’re looking at getting financing or opening a bank account for the business. Financial institutions will especially be interested in seeing such a plan in order to see if you have considered all the different aspects and requirements of managing a business in your industry.

 

So here are some tips on what you need to include on your business plan:

 

  • Make a list of what your business’ services and or products will be.
  • For each of these products and or services list the requirements i.e. materials or equipment needed, training that will be required, specialized personnel needed etc.
  • For each of the requirements work out general costing to give a realistic idea of what it will cost you.
  • Work out how many employees you will need to start off and what positions they will be employed in.
  • For each of these, work out a list of duties they would be responsible for.
  • Take note of what your target market is and who might need or want your products and or services. Your target market is who you will especially focus on servicing but there might be other institutions or members of the public who will make use of your company to answer a certain need. The latter is also very important to take in account.
  • Think of possible ways to market your business and reach before mentioned people. If you will be making use of a marketing agency request a marketing strategy that can be included in your business plan.
  • Look for suitable shop, office or factory spaces and the costing thereof.
  • Make a list of general consumables the company will need. This can include paper, pens and files for the office and toiletries and coffee for the employees.
  • Also remember to make a list of the equipment you will need. This can include machinery to manufacture products, computers etc.
  • Get prices for insurance for business related claims and equipment.
  • Make sure you have the information you need in terms of employment and consider getting a labor representative to assist in labor related matters, from employment to dispute cases.
  • Make sure you take all these costs into consideration when working out your pricing. You will need to cover all your costs, but the price you charge will also need to be reasonable. Also take into account the quantity of items you will need to sell to reach your target income.

 

Don’t cut these figures too thin and leave some space for flocculation, because unforeseen changes could make a big difference in whether you make your quota or not. Remember this is a plan and not a rule, it is intended to guide and not limit. It should give inspiration and needs to grow with the business to stay relevant.

 

As the digital age is taking over, we hear more and more people asking this question: “Do I need a website or a company profile?”

 

I believe the answer is you need both. I will highlight a few reasons for this answer to help you form an idea of what each may accomplish for you.

 

When starting a business, you have certain ideas in mind of what you stand for and what you aim to accomplish. These ideas and values become a key part of your business and helps create a complete picture of what clients or investors can come to expect from you. You need to advertise this in some way, to ensure the public gets the correct information, whether you do this digitally or in some kind of printed media.

 

Traditionally, this is exactly what a company profile is used for. However, it’s not always possible to meet a client or investor face to face and you will be forced to communicate digitally. Even if this is the case, you can still use a digital version of your company profile and send it via email. Just take note that you will need to make sure that the file is a suitable size to send in this way. That means the file should not exceed 4MB in total, otherwise it will be too big to send to most email mailboxes. For printing purposes, you would need to have these files in high resolution, which also means the files would need to be at least 4MB in size. Of course, taking into account the number of pages your profile contains and the amount of detail included in the designs.

 

The company profile says everything you need or want to say about your business, products and/or services; while representing your brand. When applying for a bank loan or business credit, you will need to present a company profile along with your other documentation, like company registration, TAX clearance certificate etc. to apply. For this you might need a digital version or printed version, depending on the requirements of the institution.

 

If you see clients personally, it always creates a more credible image if you have printed media like a company profile or a business card to leave with the client. When popping in to an office without setting up a meeting, it's perfect advertising to leave a printed copy of your profile with the secretary to help ensure a meeting in which you can potentially close a deal.

 

It also creates a great impression if you hand out company profiles at exhibits or fairs your company attends, giving people a chance to have a deeper look into your company, while walking around. You can even load it to your website for people to download when they want to read a bit further about your company or organization.

 

Having a website opens a completely different world of possibilities and is a more interactive experience for the viewer. The possibility of new clients contacting you increases tremendously when you have a website that is developed in the correct manner. Seeing as it has become our first instinct to search on the internet for whatever we need, this is exactly why a website can bring you more clients.

 

If you’re a trader who sells products, having a website with a shop feature can even make sales for you, making it easier for clients to get what they want from wherever they might be located. Having an enquiry form and your contact details on the website also makes it much easier for potential clients to reach you.

 

You can also do much more marketing with a website on either Google, social media or both to increase your virtual presence. This type of marketing doesn’t require having extra staff or publishing fees.

 

In conclusion, a website and company profile will have completely different benefits and if possible the one should not be considered exclusively over the other.

 

 

Always deliver more than expected. What a fantastic standard to build your business on!

 

We have had a look at a wide range of corporate stationery your new or established business may need, so today we’re having a look at the letterhead and why it is important.

 

The first of its uses is self explanatory in the sense that it is mainly intended as the header for a letter. The idea with a header is to feature a preset of information, while also keeping uniformity on the pages that follow the initial cover page of a multi-page document.

 

These documents or letters can range from a variety of internal- to many different external uses. Internally, you can use it as an official way of communicating between departments or just as base for internal notices that employees need to be aware of. It should also be used for one on one communication between the company and its employees, whether it be notices of increases or restructuring of departments - whatever your need may be. It is also the preferred format on which company policies and disciplinary procedures are communicated.

 

External uses will usually vary, depending on your industry and the clientele you lay your focus on. You might need to submit a tender for a job or apply for a loan or financing, in which case a letterhead would be mandatory. If you communicate important information to the public, you would usually do so using a letterhead to show that it’s an official communication (Also keep in mind, that a letterhead is one of the elements that form part of your company's brand; so in turn, it can help create brand awareness). Communication with clients or suppliers might also need to be featured on an official letterhead from time to time.

 

Whatever your need, a letterhead should be seen as a key part of your basic corporate stationary.

 

Now, in terms of the look; This will depend on your preference and any restrictions you might need to adhere to. Traditionally the letterhead would be featured at the top of an A4 document and contains the company logo and basic contact information. It would also usually contain the company registration number or nonprofit registration number, if your organization is registered.

 

Today, you have more freedom with regards to the look of a letterhead and where on the document it is featured. You might prefer it on the side of the document or even at the bottom as to place more focus on the actual information on it.

 

It is always advisable to have a letterhead designed professionally to ensure it is a representation of your brand and creates the best all-round impression.

email signature design

 

Whether it's for personal use or for business, we all send emails and receive them daily. It is just the easiest way to communicate information these days. You can send and receive important information quickly and easily from anywhere and any device.

 

In many cases, an email is the first introduction and creates the first impression, so it plays a very important role going forward. If you have any kind of business, company, organisation etc. You need to make sure you communicate effectively over email.

 

With research, we saw that the look and composition of an email also creates a very important impression. This includes the font and font size you use, the spacing or lack of spacing between lines and paragraphs. It also includes any imagery used. This means a logo that has been dragged in, emoticons used and an email signature. Of all these, the font and email signature seemed to be the most important to almost everyone.

 

The font was important because this could either make reading the email easy and comfortable or extremely frustrating. The email signature helped create an immediate impression of the sender and in some cases, created an expectation of a positive or negative experience should interactions continue.

 

As a graphic design company, we have experienced first hand the value of a well designed email signature. It seems like such a small thing and hardly worth the fuss, but it acts like a virtual business card and free advertising tool. We would recommend that this be one of the first elemens of your business stationary to get in place, as you will start communicating before you start trading or advertising etc.

 

You can either keep it straight forward and only put your company logo and contact details on it, or you can advertise your products and services in a subtle way. What ever you decide, just take care not to make it too busy and overwhelming that it would be overlooked.

 

Once the design is established, you can place it at the top or at the bottom of the email; depending on what your preference is. From there, all that's left is typing your game changing emails and picking the fruits.

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